Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Black And White shopping experience:
1. Compare - without doubt the biggest advantage that the Black And White offers shoppers today is the ability to compare thousands of Black And White at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Black And White? Wrong! If the Black And White is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Black And White then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Black And White? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Black And White and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Black And White wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Black And White then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Black And White site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Black And White, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Black And White, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
circa
1870.
Black-and-white is a broad adjectival term used to describe a number of
monochrome forms of
visual arts. Most forms of visual technology start out in black and white, then slowly evolve into color as technology progresses.
"Black-and-white" as a description is also something of a misnomer, for in addition to black and white most of these media included varying
Grayscale. Further, many prints, especially those produced earlier in the development of photography, were in sepia tone (mainly to provide archival stability), which gave a richer, more subtle shading than reproductions in plain black-and-white, although less so than color.
== Media == strip.Some popular black-and-white media forms of the past include:
- Film and animated cartoons. While some color film processes (including hand coloring) were experimented with and in limited use from the earliest days of the motion picture, the switch from films almost always being in black-and-white to almost always being in color was a gradual process mostly taking place from the 1930s to the 1950s. Even when most studios had the capabilities to make color films, they were not wildly popular at first because early tinting techniques and Technicolor film left much to be desired. For the years 1940–1966 a separate Academy Award for Best Art Direction was given for black and white movies, along with one for those in color. Some modern directors still shoot in black and white as an artistic choice, though it is much less common for a major Hollywood production. See List of recent films in black-and-white.
- Photography was black-and-white or shades of sepia. Color photography was originally rare and expensive, and early on often less true to life. Color photography became much more common in middle of the 20th century, and has become even more common since. Black-and-white remains a niche market for photographers who use the medium for artistic purposes. This can take the form of black and white film or digital conversion to greyscale, with optional digital image editing to enhance the results. For amateur use, Kodak manufactures a black-and-white disposable camera. Special films are produced today which give black and white images using the ubiquitous C-41 process#Use with black-and-white films.
- Television was originally Broadcasting in black-and-white. Some color broadcasts began in the 1950s, with color becoming common in western industrialized nations during the 1960s and 1970s. The United States upgraded to the color standard between 1964 and 1967, Canada began airing colour television in 1966 while the United Kingdom settled on an official color system in November 1969. Australia kept airing black-and-white broadcasts until 1975. While no longer used much professionally, many consumer camcorders have the ability to record in black-and-white.
- Most newspapers were black-and-white until the late 1970s; The New York Times and The Washington Post remained in black-and-white until the 1990s, some claiming USA Today was the major impetus for the change. Even today, many newspapers restrict color photographs to the front and other prominent pages since mass producing photographs in black-and-white is considerably cheaper than color.
- Jet (magazine) magazine was either all or mostly black-and-white until the end of the 20th century, when it became all-color.
- yearbooks have (historically) been printed either entirely or mostly in black-and-white. All-color school yearbooks are rare as of now, but the rate is increasing.
Today black-and-white Mass media often has a "nostalgic," historic, or
anachronism feel to it. For example, the 1998 Woody Allen film
Celebrity (movie) was shot entirely in black-and-white. Other films, such as
American History X and
The Wizard of Oz (1939 movie) play with the concept of the black-and-white anachronism, using it to selectively portray scenes and characters who are either more outdated or dull than the characters and scenes shot in full-color. This manipulation of color appears in the film
Sin City (film) and the occasional television commercial. Wim Wenders' 1987 film
Wings of Desire uses sepiatone black-and-white for the scenes shot from the angels' perspective. When Damiel, the angel (the film's main character) becomes a human, the film changes to color emphatising his new "real life" view of the world.
Since the mid-1960s, few mainstream films have been shot entirely on black-and-white film stock, even if they are intended to be presented theatrically in black-and-white. The reasons are frequently commercial, as it is difficult to sell a film for television broadcasting if no color version exists. For example, movies such as
John Boorman's
The General and
Joel Coen's
The Man Who Wasn't There were obliged to be filmed in color by their respective
Film distributors, despite being presented in black-and-white for artistic reasons.
Clerks is one of the few well-known recent films shot in black-and-white for no artistic purpose; due to the extremely low Out-of-pocket expenses, the production team could not afford the added costs of shooting in color (though the difference in film stock price would be slight, the store's fluorescent lights could not be used to light for color; by shooting in black and white, the film did not have to rent lighting equipment).
Some modern
film directors will occasionally shoot movies in black-and-white because they believe it captures their vision better. This is also true of black-and-white photography, where many photographers choose to shoot in solely black-and-white since the stark contrasts enhances the subject matter.
Computing
Most
personal computers had monochrome (black-and-white, black and green, or black and amber (color)) Computer monitor until the late 1980s; however computers that could be connected to television screens, including the Sinclair
ZX Spectrum, the Sinclair QL, the Radio Shack Color Computer, the Apple II, the Texas Instruments TI-99, and the
Atari 400 and Atari 800 supported color.
In
computing terminology
black-and-white is often used to refer to an image consisting
solely of black or white pixels; what would normally be called a black-and-white image is more accurately referred to in this context as
grayscale or
greyscale, ie an image containing shades of grey.
See also
- Monochrome
- Sepia tone
- Cyanotype
- Selective color
External links
- Ilford: Taking pictures in black & white - Information and tips about lighting, filters, films, and subjects.
- Converting a Color Photo Into Black and White - includes interactive photos showing how it works, a background on color filter use in traditional film photography, and a comparison of digital conversion techniques
- Digital Black & White Series - A series of tutorials covering the foundations for all available methods of converting a digital color images into black and white using Adobe Photoshop.
- LandscapePhoto.us - Shows the three main ways of converting a color photograph to black and white using Photoshop, and examines the strengths and weaknesses of each.
circa 1870.
Black-and-white is a broad adjectival term used to describe a number of
monochrome forms of visual arts. Most forms of visual technology start out in black and white, then slowly evolve into color as technology progresses.
"Black-and-white" as a description is also something of a misnomer, for in addition to black and white most of these media included varying Grayscale. Further, many prints, especially those produced earlier in the development of photography, were in sepia tone (mainly to provide archival stability), which gave a richer, more subtle shading than reproductions in plain black-and-white, although less so than color.
== Media == strip.Some popular black-and-white media forms of the past include:
- Film and animated cartoons. While some color film processes (including hand coloring) were experimented with and in limited use from the earliest days of the motion picture, the switch from films almost always being in black-and-white to almost always being in color was a gradual process mostly taking place from the 1930s to the 1950s. Even when most studios had the capabilities to make color films, they were not wildly popular at first because early tinting techniques and Technicolor film left much to be desired. For the years 1940–1966 a separate Academy Award for Best Art Direction was given for black and white movies, along with one for those in color. Some modern directors still shoot in black and white as an artistic choice, though it is much less common for a major Hollywood production. See List of recent films in black-and-white.
- Photography was black-and-white or shades of sepia. Color photography was originally rare and expensive, and early on often less true to life. Color photography became much more common in middle of the 20th century, and has become even more common since. Black-and-white remains a niche market for photographers who use the medium for artistic purposes. This can take the form of black and white film or digital conversion to greyscale, with optional digital image editing to enhance the results. For amateur use, Kodak manufactures a black-and-white disposable camera. Special films are produced today which give black and white images using the ubiquitous C-41 process#Use with black-and-white films.
- Television was originally Broadcasting in black-and-white. Some color broadcasts began in the 1950s, with color becoming common in western industrialized nations during the 1960s and 1970s. The United States upgraded to the color standard between 1964 and 1967, Canada began airing colour television in 1966 while the United Kingdom settled on an official color system in November 1969. Australia kept airing black-and-white broadcasts until 1975. While no longer used much professionally, many consumer camcorders have the ability to record in black-and-white.
- Most newspapers were black-and-white until the late 1970s; The New York Times and The Washington Post remained in black-and-white until the 1990s, some claiming USA Today was the major impetus for the change. Even today, many newspapers restrict color photographs to the front and other prominent pages since mass producing photographs in black-and-white is considerably cheaper than color.
- Jet (magazine) magazine was either all or mostly black-and-white until the end of the 20th century, when it became all-color.
- yearbooks have (historically) been printed either entirely or mostly in black-and-white. All-color school yearbooks are rare as of now, but the rate is increasing.
Today black-and-white
Mass media often has a "nostalgic," historic, or
anachronism feel to it. For example, the 1998 Woody Allen film
Celebrity (movie) was shot entirely in black-and-white. Other films, such as
American History X and
The Wizard of Oz (1939 movie) play with the concept of the black-and-white anachronism, using it to selectively portray scenes and characters who are either more outdated or dull than the characters and scenes shot in full-color. This manipulation of color appears in the film
Sin City (film) and the occasional television commercial.
Wim Wenders'
1987 film
Wings of Desire uses sepiatone black-and-white for the scenes shot from the angels' perspective. When Damiel, the angel (the film's main character) becomes a human, the film changes to color emphatising his new "real life" view of the world.
Since the mid-1960s, few mainstream films have been shot entirely on black-and-white
film stock, even if they are intended to be presented theatrically in black-and-white. The reasons are frequently commercial, as it is difficult to sell a film for television broadcasting if no color version exists. For example, movies such as
John Boorman's
The General and Joel Coen's
The Man Who Wasn't There were obliged to be filmed in color by their respective Film distributors, despite being presented in black-and-white for artistic reasons.
Clerks is one of the few well-known recent films shot in black-and-white for no artistic purpose; due to the extremely low Out-of-pocket expenses, the production team could not afford the added costs of shooting in color (though the difference in film stock price would be slight, the store's fluorescent lights could not be used to light for color; by shooting in black and white, the film did not have to rent lighting equipment).
Some modern
film directors will occasionally shoot movies in black-and-white because they believe it captures their vision better. This is also true of black-and-white
photography, where many photographers choose to shoot in solely black-and-white since the stark contrasts enhances the subject matter.
Computing
Most
personal computers had monochrome (black-and-white, black and green, or black and
amber (color)) Computer monitor until the late
1980s; however computers that could be connected to television screens, including the Sinclair ZX Spectrum, the Sinclair QL, the Radio Shack
Color Computer, the Apple II, the Texas Instruments
TI-99, and the Atari 400 and
Atari 800 supported color.
In computing terminology
black-and-white is often used to refer to an image consisting
solely of black or white pixels; what would normally be called a black-and-white image is more accurately referred to in this context as
grayscale or
greyscale, ie an image containing shades of grey.
See also
External links
- Ilford: Taking pictures in black & white - Information and tips about lighting, filters, films, and subjects.
- Converting a Color Photo Into Black and White - includes interactive photos showing how it works, a background on color filter use in traditional film photography, and a comparison of digital conversion techniques
- Digital Black & White Series - A series of tutorials covering the foundations for all available methods of converting a digital color images into black and white using Adobe Photoshop.
- LandscapePhoto.us - Shows the three main ways of converting a color photograph to black and white using Photoshop, and examines the strengths and weaknesses of each.
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